The WhatsApp Template Approval Checklist — 28 points, one A4 page.
The same sweep I run on every template before submitting to Meta. Print it, tick it as you fill the form, ship templates that don't get rejected.
Six sections. One page. Built from real submissions.
The two areas Meta rejects most often. Quick checks for category honesty, sample value realism, and the variable placement rules that quietly fail submissions.
Punctuation, caps, emoji rules, and the POPIA-aligned opt-out language that Marketing templates must include in 2026.
Industry traps (alcohol, fintech, healthcare) plus the final-sanity-check section nobody runs but everybody should.
Real patterns that recur across hundreds of submissions — category mismatch, variable-at-start, and the all-caps urgency trap. Side by side, with annotations, so you can scan and self-correct.
Want a human to audit your actual template? The checklist covers the patterns; a free template audit covers your specific wording, category, and rejection risk — with a rewrite if needed.