SEO On Page Checklist for Wordpress & Shopify

What Is Search Engine Optimization?

SEO is the practice of improving various aspects of your website or specific webpage in order to rank more effectively with the Google Search Algorithm .

Why should I worry about SEO if I already run Google Ads?

Your Google organic Search Rankings can eventually reduce your bidding cost once you reach higher percentiles of Organic Search Results. When competing for clicks Google Factors in your Organic Search Health and can penalize you accordingly which can result in drops in organic rankings and a higher cost of clocks.

What Determines Domain / Page Rankings

Google gives each domain a ranking according to a combination of the following:

-The number of backlinks (links from other trusted sites that are trusted by Google)

-On page SEO works on relevancy , if you have relevant key words that appear in searches your page will be included in these searches (assuming it can compete with accompanying results)

Does Page Speed Health Affect my rankings with Google?

Yes as of August 2021 have increased the difficulty of obtaining a good mobile Page Speed Score but it is still possible. We Found particularly the benchmarks for Content Layout Shift appeared to get more serious around the end of Feb 2022.

How Can I prepare my website for Google Webcrawlers?

πŸ‘‡πŸ‘‡With This Essential On Page SEO Checklist πŸ‘‡πŸ‘‡

  • Have you checked you edited your Meta descriptions and added relevant keywords? Make sure they are not still truncated like in the example below:
  • Is your Wordpress or Shopify theme outputting the meta description and using Heading tags correctly?
  • Have you added a sitemap via the Search console
  • if using a hosting service make sure you don't have regular database connection errors
  • Have you checked your page load Speed in Page Speed Insights?

    Contact me today for assistance in SEO Optimization

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