What Is Search Engine Optimization?

What Is Search Engine Optimization?

SEO is the practice of improving various aspects of your website or specific webpage in order to rank more effectively with the Google Search Algorithm .

Why should I worry about SEO if I already run Google Ads?

Your Google organic Search Rankings can eventually reduce your bidding cost once you reach higher percentiles of Organic Search Results. When competing for clicks Google Factors in your Organic Search Health and can penalize you accordingly which can result in drops in organic rankings and a higher cost of clocks.

What Determines Domain / Page Rankings

Google gives each domain a ranking according to a combination of the following:

-The number of backlinks (links from other trusted sites that are trusted by Google)

-On page SEO works on relevancy , if you have relevant key words that appear in searches your page will be included in these searches (assuming it can compete with accompanying results)

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