SEO On Page Checklist for WordPress & Shopify
January 6, 2024SEO On Page Checklist for WordPress & Shopify
Why should I worry about SEO if I already run Google Ads?
Your Google organic Search Rankings can eventually reduce your bidding cost once you reach higher percentiles of Organic Search Results. When competing for clicks Google Factors in your Organic Search Health and can penalize you accordingly which can result in drops in organic rankings and a higher cost of clicks.
What Determines Domain / Page Rankings
Google gives each domain a ranking according to a combination of the following:
- The number of backlinks (links from other trusted sites that are trusted by Google)
- On page SEO works on relevancy , if you have relevant keywords that appear in searches your page will be included in these searches (assuming it can compete with accompanying results)
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Does Page Speed Health Affect my rankings with Google?**
Yes, as of August 2021 Google have increased the difficulty of obtaining a good mobile Page Speed Score but it is still possible. We found particularly the benchmarks for Cumulative Layout Shift appeared to get more serious around the end of Feb 2022.
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How Can I prepare my website for Google Webcrawlers?**
👇👇With This Essential On Page SEO Checklist 👇👇
• Have you checked you edited your Meta descriptions and added relevant keywords? Make sure they are not still truncated like in the example below: • Is your WordPress or Shopify theme outputting the meta description and using Heading tags correctly? • Have you added a sitemap via the Search console • If using a hosting service make sure you don't have regular database connection errors? • Have you checked your page load Speed in Page Speed Insights? Contact me today for assistance in SEO Optimization
Frequently asked questions
How does organic search health impact my Google Ads cost?
Good organic search rankings can reduce your Google Ads bidding cost. Google factors in your organic search health. Poor health can lead to penalties, dropping your organic rankings and increasing your cost per click. It's a feedback loop, so don't ignore it.
What changed with Google's mobile Page Speed Score benchmarks in 2021-2022?
Google increased the difficulty for a good mobile Page Speed Score in August 2021. We saw the Cumulative Layout Shift benchmarks get stricter around February 2022. It's still possible to get a good score, but it requires more attention now.
Beyond meta descriptions, what technical checks should I do for Google webcrawlers?
Check if your WordPress or Shopify theme correctly outputs meta descriptions and uses heading tags. Ensure you've added a sitemap via Search Console. If you're on a hosting service, regularly check for database connection errors.
Why should I prioritize page speed if my site already ranks well?
Page speed directly affects your Google rankings. Google updated its mobile Page Speed Score benchmarks in 2021-2022. Slow pages, especially mobile, can hurt your search visibility, even if you have good content. It's a core ranking factor now.